It was the 8th Session of Business Communication subject of the first module. We were informed beforehand by our professor, about the guest lecture that he intended to conduct in the upcoming session. The speaker was Mr. Nikhil Kulkarni, Co-founder and Director of ‘Darwin Travel Tech’.
It must be something unique when Prof. T Prasad has
arranged a session. I was looking forward to it.
The session started at 9:00. Precisely at 9:26 AM, due to
some technical glitches as we are forced to adapt to the online platform of
learning. So, it started with Mr. Nikhil introducing himself and talking about his
start-up named – ‘Darwin Travel Tech’. They have come up with an idea of integrated planning
/ booking of our itinerary. So, you don’t have to have any headache about planning
your itinerary when you go on a business trip. One more thing, they are a B2B
company and will soon be into B2C as well. The concept sounded cool and grabbed
my attention. I became more attentive and wanted to listen to more of what he
wants to say.
After giving a brief about this cool start-up, he shared his
agenda of the lecture. Which included
- · Business Communication in Consulting
- · Structuring your content – Pyramid Principle
- · Create impact – Tips and tricks
- · Creating a ‘Personal Brand’ – Why, How, When ?
- · Ask me Anything !
Business Communication in Consulting :
He shared his own experience while pursuing a career in
Consulting. He shared the little incidents of gradual improvement and learning
he had on his journey from being a Consultant to Assistant director at KPMG. He
stressed on the importance of business communication in the world of consulting
by giving a statistic – 80-15-5. Where 80% importance is given to
communication, 15% to building relationships and 5% to research.
The importance of tools like excel, power point and word was
also discussed.
Structuring Content – The Pyramid Principle :
In order to communicate our thoughts to someone, we need to have
proper content and along with that, an organized structure. Be it discussing a
new business plan or a detailed project report with the client. The data we
share should be well structured to make it easily understandable. The type of
structures can be a Hierarchical Structure. Where the flow of
information is like : Key message, Supporting arguments, Idea / data / fact /
logic supporting the argument followed by the summary. Moreover, the Supporting
arguments need to be MECE (Mutually exclusive, collectively exhaustive).
In order to make it more presentable and comprehensive, we should address situations, complications, questions and answers pertaining to the argument independently.
To make an impact :
When you are addressing a group of individuals, be it
clients or any gatherings, here are a few tips shared by Mr. Nikhil to leave a
mark and seek people’s attention.
- Give a startling statistic or image
- A quote from someone famous, which should be relevant to the topic of the meeting
- A video clip
- Ask a question
- Arrange some engaging, fun activity
In the presentation, try to convey more information through
pictures as they prove more impactful. This is known as ‘The Picture
Superiority Effect’.
Creating a Personal Brand :
Creating a personal brand is not just about being a
celebrity. It means, being recognized for our USP. It helps add value to our overall
personality. And most importantly, it helps getting things done. And how to do
that ?
- Writing blogs
- Creating a YouTube channel
- Using Twitter to express your ideas
- Using Instagram / Facebook to convey your thoughts to the world
All in all, it was an informative session. And all the
qualities of having good communication skills, being able to express well, structuring
you thoughts and making an impact reflected throughout the session when Mr.
Nikhil was speaking.
#NITIEMumbai #1/12MandiSir
Sounds like an Interesting session!
ReplyDeleteNice read
ReplyDeleteVery informative post indeed. Keep writing blogs like this.
ReplyDeleteWell Explained.
ReplyDeleteArticulated very well.
ReplyDeleteInsightful!
ReplyDelete